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We are constantly prodded, poked and stimulated by messages aimed at us by all and sundry. Ubiquitous ‘calls to action’ vie for our attention. Some succeed in getting it, but most don’t because we filter them out.

When we notice things it is because they seem relevant to us, or because they irritate and bug us. We may learn from things that interest us, but sometimes we can learn more from those that annoy us.

When something irritates you enough to turn away or turn it off, it may be worth wondering just what it is that provokes the reaction.


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