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Have you noticed the new customer service buzzword?

It slips in everywhere. Last week, a hotel receptionist asked for my name, I gave it. “Perfect”, he replied. Nice of him to say so, In my wilder moments I too have thought I was perfect, but when others have at last begun to notice? Well, that really is perfect.

But then he used it five more times in our brief check-in related conversation. And, once I’d picked up on it, the trend continued: Restaurant (1 ‘perfect’ as I asked for a table for two, 2 as we ordered our meals); Call centre when querying a telephone bill (2, in response to answers I’d given); Giving directions to a stranger (1 as she thanked me).

Good to know that so much is perfect, but where do we go from here? (and what happened to “Thank you”?)

(My apologies to readers in non-english speaking countries, you probably don’t have the same trend around ‘perfect’, though you do still have linguistic drift).


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