Skip to Navigation

Good news for those of us who go to the cinema too enjoy movies! Researchers at Cologne University have found that eating popcorn while watching commercials inhibits people’s ability to remember the brand names of the advertisers.

Let’s hope cinema chains pick up and act on this. It may be a long wait though. Most decisions where common sense is in competition with commercial interests are non-starters.

In the meantime, it got me thinking about training where people eat during the session. Specifically, if eating while watching visuals stops us retaining new information, are those Lunch and Learns that I’m asked to do more and more often a waste of time?

 

Latest from the blog

More Is Not Necessarily Better

Is choice good for us?
When I was a kid crisps (chips if you are outside the UK), came in one variety, ready-salted. Now we have thirty-six varieties and counting.

Having many options is not necessarily better for us, in fact it can distract and limit us. Some say that limiting choice could actually make our lives better.

Continue reading
FREE DOWNLOAD - Get it now.

How to be more Resilient

Get my super-helpful guide '9 Steps to Resilience' absolutely FREE, when you subscribe to my newsletter.

Understand the steps to resilience and you can develop the ability to cope with problems and setbacks with less stress and more confidence.
close-link
%d bloggers like this: