What do you want employee training to do? It’s all very well using words like ‘inspire’, ‘motivate’ and ‘engage’, but these don’t describe what attendees should be able to do differently, or better, as a result of their training.

A title can whet the appetite, and a programme gives flavour, but if the training is to nourish people’s minds it needs to be relatable, to connect with their experience, so that they can see the value of what they are being taught.

The starting point when planning employee training should be “What do we want people to be doing after the training, that they can’t or won’t do now?”

Part of the trainer’s job is to help you answer that question.