Make no mistake, words can hurt you. Despite the "sticks and stones" incantation that many of us hear from an early age, words can be lethal. People can and do say hurtful and destructive things. But to be effective any insult or put-down must find its mark. Even the most wounding remark is harmless until it finds its target. As someone once said, "In order to get your goat they must first find your goat." My advice? Move your goat.