Webinars have proved to be a valuable tool in learning and development, providing companies with the flexibility to deliver a wide range of webinar topics effectively. Online delivery of training in short sessions is convenient, cost-effective, and compelling.
Certain webinar topics lend themselves particularly well to online delivery, while others may not be as suitable.
Compared with conventional, face-to-face training, on-screen trainer presence makes delivery a more intimate one-to-one experience, particularly when it allows interaction with the tutor via Q&A, polls, and discussion.
What works best?
For this reason, personal development and soft skills training work well in a webinar format. Topics such as personal resilience, handling conflict, difficult people, change management, sensitive communications, personal performance, and mental wellbeing…. can be effectively delivered via webinars. An expert speaker or trainer can engage participants through interactive discussions, case studies, and Q&A sessions, allowing for the practical application of concepts.
Complex technical subjects, like software training or data analytics, are also well-suited for webinar delivery.
These topics often use step-by-step demonstrations, screen sharing, and interactive elements, which can be shared effectively online.
The ability to showcase real-time coding examples, use virtual environments, and engage participants through interactive features makes webinars an ideal platform for technical training.
A significant advantage is that webinars can be recorded. Attendees who missed the original presentation, or those in different time zones, can view the content at any time. Repeat viewings allow for review and consolidation of content, and better retention.
What doesn’t work?
On the other hand, some topics may not be as suitable for webinar delivery. Hands-on training that requires physical manipulation of equipment or machinery, such as laboratory experiments, surgical procedures, or construction techniques, may be more challenging to deliver effectively through webinars. These topics often necessitate a physical presence and direct interaction with the materials.
Sensitive or confidential topics, such as HR-related matters, employee discipline, or confidential company information, might be better suited for in-person or small-group settings. Privacy and personal contact are crucial in such cases, and webinars may not provide the desired level of empathy or confidentiality.
Consolidation of training
However, there is a way around this, by offering individuals follow-up coaching or mentoring sessions with the expert. This method of bundling webinars with personalised coaching sessions is proving itself very effective and much appreciated by employees.
In summary, webinars are well-suited for delivering complex technical subjects, personal development, and soft skills training. However, topics that require hands-on practice or involve sensitive/confidential information may be better suited for alternative delivery methods.
Ultimately, suitable webinar topics should align with the specific learning objectives, audience needs, and the nature of the content being delivered. For best results, consider adding some form of engaging follow-up such as coaching, group review or survey.