Good news for those of us who go to the cinema too enjoy movies! Researchers at Cologne University have found that eating popcorn while watching commercials inhibits people’s ability to remember the brand names of the advertisers.

Let’s hope cinema chains pick up and act on this. It may be a long wait though. Most decisions where common sense is in competition with commercial interests are non-starters.

In the meantime, it got me thinking about training where people eat during the session. Specifically, if eating while watching visuals stops us retaining new information, are those Lunch and Learns that I’m asked to do more and more often a waste of time?